Home > News1/11
Reference: Ms. Noehl D. Bautista\
The Philippine Retirement Authority (PRA) has joined the Department of Tourism's campaign "It's More Fun in the Philippines", and is incorporating the newly-adopted copy in its marketing materials.
With the country's appealing natural wonders, its low cost of living, attractive investment opportunities, exciting leisure facilities, including excellent medical facilities and educational institutions, retirees may find the ideal retirement destination in the Philippines. If we add the caring and resilient nature of fjlipinos, retirement migrants will find it more "fun" to retire in the country.
Prior to the branding launch, the PRA conducted a Guessing Game activity among its retiree-members wherein they were encouraged to take a shot at the Philippine tourism brand. Although none of the participants' entries were close to "Tt's More Fun in the Philippines", they presented appealing slogans based on their personal experiences and observations. These will be uploaded in the PRA website.
Retirement migrants have expressed their ease in adopting the Filipino culture, in which the Western culture is merged with the traditional. And definitely they ftnd excitement and fun in most places they have visited all over the country.
Cumulatively, there are over 25,000 enrollees to the retirement program. On 2011, there were 2,234 enrollees in which the top nationalities are from the People's Republic of China, Korea, Republic of China (Taiwan), Japan, and the United States. This year, the PRA aims to actively promote the Special Resident Retiree's Visa (SRRV) to foreign nationals and former Filipinos who would want to permanentl y reside in the country.
For details on how to obtain the SRRV, visit www.pra.gov.ph.